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Brian Hooker
Executive Director

Brian Hooker serves as Executive Director of the McPherson Implementing Local Redevelopment Authority (MILRA), the organization leading the redevelopment of the 488 acres that formerly housed Fort McPherson. His chief responsibility is to lead the MILRA team to realize the vision and execute the mission of the MILRA Board, in conjunction with our partners at the City of Atlanta, the State of Georgia, Fulton County, the US Army, various real estate investors and developers, and the community at large.


Prior to joining MILRA, Brian served as  the Director of Real Estate of Atlanta BeltLine, Inc., the organization planning and executing the implementation of the urban redevelopment project that will provide a network of public parks, multi-use trails, transit, public art  and affordable housing along a historic 22-mile railroad corridor circling downtown Atlanta.   Brian led real estate acquisitions in support of parks and right of way, as well as future economic development projects and affordable housing opportunities.


Prior to joining ABI, Brian was a Director of Consulting with CBRE.  Brian provided site selection and economic incentives advisory services, guiding clients to choose cities for business expansion and relocation.  He worked with Economic Development professionals to complete projects delivering nearly 3,900 jobs and $843 Million in capital investments.  In the process, Brian helped CBRE clients obtain over $255 Million in incentive awards. Brian also led brokerage and transaction management projects, executing national surplus property disposition programs that generated up to $40 Million in annual sales.


As co-founder of Luxcore Networks and its Vice President of Strategic Operations, Brian secured more than $17 Million in venture funding and oversaw growth to nearly 100 employees in less than 6 months. Preceding Luxcore, he served as Senior Consultant and Project Manager for IBM Global Services were he also headed the southern regional diversity council.  Brian also served on the Atlanta Committee for the Olympic Games as its Project Manager of Information Technology, facilitating agreements with World Broadcasters and International Sports Federations for the $10 Million Results Management System.


Brian is no stranger to the public sector as well. He spent several years working with the Fulton County Courts as supervisor of Court Support Operations.    Brian’s ability to lead, change and motivate employees led to increased employee productivity and decreased training time for new hires by 60%. Brian currently serves the City of Atlanta as the unofficial Vice Chair of the In Rem Review Board, which reduces blight by closing and demolishing unfit properties.


Brian has a Bachelor of Science, Electrical Engineering and Computer Architecture degree from Stanford University.  He is a LEED Accredited Professional, a Certified Commercial Investment Member, and a graduate of the Real Estate Associates Program (REAP) where he serves on its Board and is Co-Chair of its Program Committee.  Brian has also served as a Diversity Task Force Member of the National Association of Industrial and Office Properties (NAIOP), and as Real Estate Committee Chair on the Board of Directors of Atlanta’s Butler Street YMCA.


In his many media engagements, Brian has been the keynote speaker at the national leadership conference of NAIOP and published often in its trade magazine, Development; he was published in Smart Business Magazine on “Green Reality,” covering the tenant perspective on sustainable/green real estate; and he was featured in USA Today as an All-USA Academic Team winner.  Brian has been a key contributor for the Atlanta Business Chronicle on subject matters pertaining to Atlanta’s future growth and diversity in commercial real estate. 


McPherson Implementing Local Redevelopment Authority
86 Pryor Street Suite 300 Atlanta, Ga 30303